Turning healthcare innovation into commercial success
We help healthcare companies commercialise their products, enter new markets and build the sales and distribution channels they need to grow.
Being ready to launch doesn't mean you're ready to sell
A great healthcare product is only part of the equation. Commercial success also depends on understanding the market, how the product will be bought, the right route to market and how you'll drive adoption. That's where we come in.
Three ways we help healthcare companies grow
Each engagement starts where you need it most — strategy, market entry, or the partners who'll sell for you.
Commercialisation strategy
We get your product truly ready for market — validating demand, assessing commercial readiness, and setting a clear route to market before you invest further.
Explore this pillar →Market entry & international growth
We help you choose the right markets, then enter them properly — with prioritised targets, export plans, and launch groundwork done in advance.
Explore this pillar →Distributor strategy & management
We help build a distributor network that performs — identifying and recruiting the right partners, and managing performance long after appointment.
Explore this pillar →Commercial outcomes, not just recommendations
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Client name, role — placeholderLed by Hakeem Adebiyi
Founder, Hands AssociatesHakeem brings hands-on experience in practical commercialisation, international growth, and distributor strategy — the kind of grounded, on-the-ground expertise that generic consulting rarely delivers.
He is a recognised UK Export Champion, and works closely with client teams from strategy through to execution — staying involved until the plan is actually working in the market.
Meet HakeemNot sure what's stopping your product from growing?
Let's look at where you are, where you're trying to get to and what's standing in the way.