Market share achieved within six months of launch
Commercial performance
Commercial results, not just commercial strategy.
We help healthcare companies turn commercial strategy into measurable progress, from successful product launches and faster adoption to international growth and stronger distributor performance.
Headline results
International sales cycle reduced from up to 48 months to approximately 3 months
International distributor expansion
Commercial results
Different products. Different markets. Different commercial challenges. The common thread is turning commercial strategy into measurable progress.
UK commercial launch
Launching into a highly competitive market
- Situation
- A new asthma therapy was entering an established and highly competitive UK market.
- Action
- Developed and executed the UK commercial launch strategy and market preparation.
- Result
- Successfully launched in the UK. The therapy went on to become the UK market leader.
Hospital adoption
50% market share within six months
- Situation
- A specialist hospital pharmaceutical for oesophageal variceal bleeding was preparing for UK launch.
- Action
- Mapped the hospital Decision Making Unit and built the commercial approach around the stakeholders influencing adoption.
- Result
- Achieved approximately 50% market share within six months of launch.
US → UK market entry
Building a UK market from scratch
- Situation
- A US pharmaceutical business had licensed European rights to a cardiovascular diagnostic agent and needed a UK commercial presence.
- Action
- Managed the UK launch, including market preparation, marketing and recruitment of the initial UK commercial resource.
- Result
- Successfully established the product in the UK. The business was subsequently acquired by a major global healthcare company.
Sales acceleration
From up to 48 months to approximately 3
- Situation
- An international healthcare business was experiencing extremely long overseas sales cycles.
- Action
- Trained the international commercial team and introduced a structured approach to qualification and opportunity progression.
- Result
- Reduced the international sales cycle from up to 48 months to approximately 3 months.
Ready to turn strategy into progress?
Talk to Hands Associates Ltd about the commercial challenges your business is ready to address.
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